Vintage & Heritage Floral Wallpaper: Timeless Blooms for a Considered Home
Some patterns feel as though they've always been there.
That's the quiet magic of a vintage floral — a design that carries the romance of another era and settles into a room as if it's been passed down. Trailing roses, faded chintz, the soft imperfection of a hand-drawn bloom: these are the florals of the country house and the Victorian parlour, and they bring a home the sense of age and character that new-build walls so often lack.
At Claret & Key, our heritage florals are drawn in-house and printed to order in our Cheshire studio. So while the design nods to the past, the wallpaper itself is made new — for you, in your chosen colourway, on paper built to last.
The heritage floral, defined
A vintage floral is less about a single flower than a feeling: softness, movement, and a palette that looks gently sun-warmed rather than sharp. Think trailing stems, full old-fashioned roses, and the loose, painterly quality of a design drawn by hand. It's a look that spans the Victorian, the country cottage and the faded-grandeur end of classic decorating — timeless precisely because it was never trying to be of-the-moment.
Because we print to order, you can lean the mood whichever way you like: a soft, faded vintage floral for gentle romance, or a darker, moodier heritage bloom for a richer, more dramatic room.
Where a vintage floral belongs
Bedrooms are its natural home — a trailing floral wraps the room in calm and quiet romance. In a living room or snug, a heritage bloom brings warmth and a settled, collected feel, especially layered with a stripe or a check. And in a period property, a vintage floral simply belongs, honouring the age of the house rather than fighting it. Even a small cloakroom or hallway takes beautifully to an old-fashioned floral, turning an overlooked space into a jewel.
Your heritage floral, your way
Every design comes in three finishes: Traditional (150gsm, super-matte) for a refined classic wall, Heavy-Grade (300gsm) for hard-working rooms, and Removable peel-and-stick (180gsm) for renters and easy restyling — the same design, whichever you choose. All are printed to order on FSC-approved, PVC- and VOC-free paper.
See how your colourway softens in your own light — order a sample first. Or explore the whole range in our guide to floral wallpaper.
We are totally in love with our new wallpaper for our lounge. It arrived quickly and in excellent quality. We are already looking for our next design 🥰
Absolutely love this wallpaper, needed 4 rolls for the room but completely worth it. Absolutely stunning and excellent to use. Not a fan of wallpapering but this felt so easy because it’s thick so more manageable and blended smoothly
This window seat has never had much personality, and the blue cabinets have always needed an accent that ties them to the overall space. The Amelia pattern was perfect, and the removable wallpaper was very forgiving as I learned how best to line things up well. I’m very happy with the result!
I got the Esme with Background: Calm Breeze
Pattern: Lilypad for my bedroom and absolutely Love it! Very gorgeous! My contractor said the paper was really good quality and, when he put it up, it didn't curl at all. Will definitely order from Clare & Key again.
This was my first attempt at hanging wallpaper. Luckily, our walls were fairly square. I have no comparison, but I found this paper very user friendly. I would gladly shop with you again, and intend to hang more paper in future. Thank you!
The quality is amazing , the personalisation of your name on the rolls added to special feel of it all , the ability to change colours and make it your own , It is beyond perfect and would definitely order again
I have wallpapered for many clients and this by far was one of the easiest wallpapers I have installed. I put this wallpaper in my own dining room to add some color. It is a pretty smokey blue with white leaves. I'm so pleased with how it turned out. I prefer the type that you put the paste on the wall since it is easier to adjust and match the pattern.
This was my first time with putting up any wallpaper and the peel and stick was super easy for a beginner like me. Love that it feels like paper and not plastic like others I’ve seen.
Beautiful design and so glad we could customize the colors.
I would recommend your company to anyone and I will be ordering from you again for other rooms in the home.
Beautiful wallpaper and so easy to work with too as I did the wallpapering myself! Absolutely thrilled with the final look having gone from pale grey and white to the vibrant Ophelia!
